“The soul of advertising,” said Dr. Johnson, “is a 
large promise.” Advertising is the garment of 
abundance, a massive put-on that is itself the 
source of many of the satisfactions we create for 
ourselves, as illustrated by the slogan: “You feel 
better satisfied when you use well-known brands.”

Marshall McLuhan, “Media and the Inflation Crowd,” 
Marshall McLuhan: The Man and His Message ,  
(Golden, 1989), p. 61.